Separate hourly and day-rate demand
Show how much of your occupied time comes from shorter sessions versus full-day bookings.
Back to StudioDock
Free studio planning tool
Photo studio hourly and day-rate pricing calculator
Compare the economics of your hourly sessions and full-day bookings using the room capacity, add-ons, and costs behind your photo studio.
Use your own rates and booking pattern, then download the assumptions and results as a reusable CSV pricing template.
Use your own assumptions
Model an hourly and day-rate month
This planning model is not a market benchmark. It uses 52 weeks divided by 12 months and excludes tax, financing, owner pay, and one-off capital costs. Day-rate bookings use the full day rate; the rest use the hourly assumptions.
Estimated output
At 50% utilization
€8,565 / month gross
- Bookings per month
- 24.5
- Hourly / day-rate bookings
- 18.4 / 6.1
- Add-on revenue
- €979
- Net before owner pay
- €5,075
- Break-even utilization
- 18.6%
- Annual gross revenue
- €102,776
CSV download · no email required
Ready to turn your pricing model into a booking flow with rooms, gear add-ons, deposits, and repeat-client options?
Keep add-ons visible
Model lighting, backdrops, assistants, and other optional revenue separately from the room rate.
Check capacity before changing price
Compare your target utilization and break-even point with the hours you can actually sell.
Keep evaluating the operating model
Photo studio workflow
See room, gear, payment, and repeat-client booking flows.
Open the photo demo
Try a representative StudioDock photo studio booking page.
Studio ROI calculator
Estimate the cost of empty slots and no-shows.
Use the buyer checklist
Compare payment, add-on, and booking requirements before choosing software.
Deposits and add-ons
See the commercial checkout capabilities behind the model.
Photo studio pricing questions
Should a photo studio use an hourly rate or a day rate?+
Many studios use both: an hourly rate for shorter sessions and a day rate for a longer, clearly defined block. Use the mix input to compare your own booking pattern instead of assuming one model fits every room.
What should a photo studio include in its pricing model?+
Start with sellable hours, utilization, room rates, day-rate blocks, reset time, fixed costs, variable booking costs, and optional gear or support add-ons. Keep tax, financing, owner pay, and one-off capital costs separate when reviewing the estimate.
Does this calculator recommend a market price?+
No. It is a planning model based on your own assumptions. Validate any pricing change against local demand, positioning, customer feedback, taxes, and the actual costs of your studio.